With so many designers graduating and moving into the fashion industry each year, it can sometimes be difficult to keep up with who is who and what they are doing. There are always some that stand out from the crowd and quickly gain a following as well as those that produce amazing and very wearable clothes but manage to stay under the radar with a much smaller following.
Here is our guide to the designers to watch for 2010 including those with a fast growing popularity and the under the radar names that are producing some very desirable offerings.
Ashish – started in 2001 by Ashish Gupta, this label has quickly earned its fashion stripes among the trendsetting elite. Last season wedges by Ashish were big news and for SS10 collaboration with Topshop has cemented the place of Ashish among the UK’s hippest designers and labels. The label created clothes that make women really stand out from the crowd with sequin encrusted brightly coloured pieces for SS10 including a dress with a brightly coloured map design in sequins.
Phoebe Philo for Celine – Celine was a label that had started to lose its way a little but all of that changed when Phoebe Philo joined last year. Her first collection in June last year definitely showed that the former Chloe designer meant business with a collection of utilitarian pieces, with an emphasis on industrial touches like zips and chunky crystals. The look was a stark contrast to her usual style of frilly feminine pieces but has won her plenty of attention and many in the fashion know will have earmarked some of these classic staple pieces for their wardrobes.
Holly Fulton – Holly Fulton won the Swarovski Emerging Talent Award for Accessories at the British Fashion Awards in 2009. Since then she has made everyone sit up and take note with her striking and bold graphic pieces with large pieces of statement jewellery that integrate into the clothing designs. Her jewellery was noticed by none other than Alber Elbaz and he definitely has impeccable taste.
Acne – originally just selling jeans the Swedish brand Acne has gone from strength to strength over the past few years. Expect more exciting developments for 2010 with their clean sleek tailoring and spot on shoes and accessories.
David Koma – If any designer should be noted for his increased popularity and celebrity following in 2009, it is David Koma. His dresses were seen on Cheryl Cole and Rhianna. His bodycon styles are bold bright and sculptural and are made by layering curved panels of leather, bonded silks and fine wools. For SS10 his inspiration is taken from scuba diving with bright neon colours and unusual proportions.
Ohne Titel – This design duo formed by Flora Gill and Alexa Adams after meeting at Parsons School of Design has been hovering under the fashion radar for a few seasons now with those in the fashion know keeping the secret to themselves. In 2010 Ohne Titel is likely to start really showing what it is about on the world stage with its architectural shapes, soft draping and keen attention to detail in fit and finish. In January of 2009 OHNE TITEL won the Ecco Domani Fashion Foundation Award for women’s wear. OHNE TITEL was nominated into the top 10 for the 2009 CFDA/ Vogue Fashion Fund Award. The label was also nominated for the 2009 Swiss Textiles Award.
Michael Van Der Ham – The award of NEWGEN status is often a good indication that a designer is on the up. Michael Van Der Ham has received plenty of attention for his MA collection which pieced together clothes from different eras. His clothes are perfect for strong women who are not afraid to express themselves through their clothes. He was also awarded the L’Oreal Professional Fashion Design Award and given a place at Fashion East Catwalk Show.
Maia Norman – Graduate of Parsons School of Art and design, Californian Surfer now living in North Devon and wife of Damian Hurst, it is no surprise that her label Mother of Pearl is exciting, innovative and very artistic. Her SS10 collection contains some very desirable pieces that are decorated with designs from different artist collaborations. Most notable are the Ape designs on cream jackets and tops which and beautiful pieces of art but also very wearable.
Christopher Raeburn- Christopher is making his name as the nest big thing in eco fashion design. His work is not just desirable for its environmental credentials though. For SS10 his collection of street wear inspired glamour made from recycled military surplus has caused a bit of a stir. A beautiful silk parachute dress was particularly noteworthy. He has also been selected for the prestigious NEWGEN Sponsorship.
Clemency London – This label debuted at Harvey Nichols in autumn 2009 and looks like it could be earning itself a place in some of the elite fashion wardrobes. The designer Alison Buddenhagen has worked with Katherine Hamnett, Christopher Bailey at Burberry, as well as with Giorgio Armani for four years in Milan. Her last collection consisted of sophisticated pieces including crisp cut jackets in leather and wool, neat tailored dresses in nude and berry tones and hand-stitched French silk chiffon separates to layer.